Build products with Traction

Traction First Innovation

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We helped to deliver a complete acceleration program serving 30 startups in the Miami Algorand Accelerator.

We helped BdA to create a new savings product and build a waiting list of 1000+ prospective customers in less than 3 weeks.

Identified and developed new opportunities in the wire transfer space creating a new business a revenue stream

We helped Remitly to identify opportunities for growth in a crowded marketplace and run a successful pilot.

We helped Wealthify to validate a new set of product features with their target segment so that they could go to market with confidence.

We helped Credicomer to create a new invoice financing proposition to drive stagnant sales and pilot it successfully with 50 customers.

Brands that trust us

Problems we solve

1

Don’t miss out on big opportunities: Dissect the market with opportunity mapping and scoring using Jobs To Be Done to create a robust innovation roadmap

2

Get corporate sponsorship and backing for innovative products: Get traction first so you can pitch business, not just great ideas.

3

Reduce your innovation risk: Use our “Proof and Promise” framework to prioritise investments in new products, ventures or features with real momentum

4

Simplify the road to Product Market Fit: Implement our Product Market Fit machine to achieve strong indications of PMF in just 12 weeks.

Who we help

Corporates

Are you looking for new product or feature opportunities to help you drive user growth or revenues? We work 1:1 with corporate venture teams to create and pilot new value propositions.

Late Stage Startups

Do you have a new product concept you want to bring to market? We work 1:1 with product teams using our proven method to drive strawman concepts from idea to traction.

Accelerators

Are you on a mission to support new startups or build your startup ecosystem? We power accelerators, incubators and venture builders around the world with a powerful set of venture building tools, frameworks and coaching.

Early-Stage Founders

Are you a bit lost? We wrote a book and run a community to help early-stage startup founders who are struggling to get their startup idea off the ground.

We're JP and Darren from Who's Fabio?

We've spent the last 10+ years helping clients bring tech startup ideas to market across many different industries.

We work with founders, product teams, venture capital investors, corporates, venture building funds and accelerators around the world.

We’ve distilled everything we've learned into a Recipe to help you supercharge your innovation process and build products that get real market traction.  

What is the Recipe?

The Recipe is the fastest way we know to supercharge your innovation efforts and build tech products that get real traction, without months and years of wasted effort.

We honed the methodology with the constraints that all early-stage startups face and have used it very successfully over and over again to help corporate innovation teams and late-stage startups to build products that hit the bottom line with revenue and user growth.

What is so different about this recipe?

1

Design propositions people love using JTBD market research

2

Build a waiting list of eager users to prove there is a market willing to buy the product before we write one line of code

3

We use no-code and low code to run a pilot to get you to Product Market Fit in 12 weeks

4

We show you how to differentiate yourself with a clear strategy that marries your next steps with your vision of the future

The Recipe

A waiting list

A list of people who have signed up as early adopters

A master plan

A strategy to create exceptional equity value

A live pilot

A working no-code or low-code product with active users (not just a prototype)

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Traction First is the result of more than a decade building, launching and raising money for tech startups. We show you how to implement the Recipe in five easy steps, with case studies and examples from many of our clients and famous startups you’ll know. Use this system to supercharge innovation and build product that get TRACTION.

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Bring your product concept to life

We work 1:1 with private corporate clients to bring new products and services to market with real traction – not just plans. We have worked in transport, logistics, fintech, sustainability, entertainment, construction and more.

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Power your Accelerator or Incubator

Give your founders more than a pitch competition. We whitelabel our community to give the startup founders in your ecosystem the tools and mentorship they need to knock it out of the park on Demo Day.

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Join the community

The community is for founders who are serious about getting clarity, confidence and traction with their tech startup. Work directly with us using our proven tools and simple frameworks to accelerate your journey to a $1m+ valuation.

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Featured Corporate
Featured Accelerator
Featured Startup

Featured Corporate: Rewire

Rewire was competing in an overserved market. They wanted to bring a new proposition to market that would allow them to differentiate and grow. We helped them clarify which market and target segment to focus on, and then designed, tested and iterated a new proposition. As of this writing, Rewire are now live in market with a pilot.

Featured Accelerator: AMA

Who’s Fabio? teamed up with Rokk3r to run the Algorand Miami Accelerator in 2021 and 2022 to serve the cohort of 10 startups with on-demand mentoring, weekly group coaching, pitch prep and our Traction First toolkit. Stay tuned for what’s coming in 2023!

Featured Startup: Outflo

“Every single time I think about a product, I won’t even begin until I’ve done interviews. It make sense.… Now I see where I need to pivot and move towards.”

Outflo is the new way to start conversations with sales prospects. As of this writing Sam is mid-pilot and raising a first round of funding.

More testimonials

“We came to JP and Darren with what we thought was a good idea. They helped us identify which ideas were the best ones and how to narrow it down to something that could be developed into a mobile app and become effective.”

– Lars Ronning, CEO, Ailuna

"10/10 - unreal stuff. Your speed, execution and process were highly impressive ... your results even better."

–Logan, Founder, Topia

"If you want the fastest way to validate a problem, design a value proposition, validate with users and design your business model, burning as little runway as possible, then use this method."

– Stephen, Founder, Get My Equipment

“No one has been able to distill our customer's problem so succinctly and in so little time before. JP and Darren were able to significantly reduce our execution risk with a compelling product to deliver on our strategy.”

–Mutaz Qubbaj, CEO, Squirrel

"We had always struggled to build a product that engaged and retained users. The end result was a solid product strategy that the entire company has embraced.”

– Ben, Founder and CEO, CoGo

"The biggest benefit was the structured approach… We used their recipes as the core of what we did... They were what I needed.”

– Callum, CEO and Founder, Whyness

"We would not be here with the app in our hands, with already paying members and a clear path to investment – and a real business – if it wasn’t for Darren and JP.”

– Skye, Co-Founder, MySimpleHQ

Who is Who’s Fabio?

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JP Luchetti aka PASSION

JP has worked on hundreds of new products for startups, venture builders, VCs, SMEs and FTSE 100 businesses, including Invesco, Intelliflo, Hermes, National Express, Sony, HBO, ESPN, Coca-Cola, GE and many more. He is a Venture Partner at Mr. Pink - A LATAM-based early-stage VC, and Venture Design Lead at Rokk3r, a Miami-based venture builder. JP was previously a Board Director at Mubaloo – a leading mobile app development agency in Europe, and a founder at IPH – a mobile app development agency in Argentina with offices in Miami and Mexico. Also, 9% of startups fail because they lack Passion. True story.

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Darren Ball aka REASON

Darren has worked on dozens of new propositions for startups, venture builders, SMEs and FTSE 100 businesses, including Sura Mexico, Maersk, Go Ahead Group, HSF, Hanson UK, ABRSM and many more. He was the Chief Product Officer at CoGo and Yolion – two FinTech startups in the UK. Previously, he was a consultant at Mubaloo – a leading mobile app development agency in Europe, and at Accenture. In addition to Who’s Fabio he also plays a Product and Venture Strategy role at Rokk3r.

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